热门搜索:  给重病女儿挖坟

洱海_搜索引擎决非百度的“自留地”

????文/张萧然  百度再次陷入舆论的漩涡,这并非第一次,想来也不会是最后一次。  这次争议的焦点依然是百度搜索引擎,引爆点是一篇标题为《搜索引擎百度已死》的自媒体文章。该文指出百度搜索结果一半以上指向百度自家产品——百度号,这导致百度搜索结果的内容质量大幅下滑,通过百度搜索已难以获得真实有效的信息。  百度回应称,在目前百度搜索结果中,百度号内容全站占比小于10%。回应显然并不能平复争议。据悉,上文发出后,百度股价下跌6.4%,市值一夜之间蒸发约38亿美元,仅剩约560亿美元。  虽然难以证明文章的刊发和百度股价下跌之间的关联性,但该文之所以成为爆款,说明文章中的观点在某种程度上道出了人们的心声。随后一些传统主流媒体的报道也纷纷印证了该文报道的真实性。《新京报》甚至得出这样的结论:广告泛滥,三大搜索引擎全军覆没,搜索真实有效信息的成本太高了。  网上众网友也纷纷开启吐槽模式:“首页一半广告一半自家货,这也是醉了。”……这样的现状显然有违人们和国家机关对互联网搜索引擎的定位,搜索引擎作为信息社会的基础设施,是全社会信息的入口,决定着人们接触到的信息的质量,因此搜索引擎具有准公共服务属性,国家互联网信息办公室发布的《互联网信息搜索服务管理规定》第十条规定:“互联网信息搜索服务提供者应当提供客观、公正、权威的搜索结果。”  结果客观、公正、权威是搜索引擎的生命线,这也是百度创始人李彦宏创立百度时的初心,但从目前来看,百度正走在背离“信息平权”初心的路上。据悉,百度自2017年重新调整搜索权重,取消新闻源数据库,推出了VIP俱乐部,站点有机会有限展现在时效性检索结果中。  之所以做出以上改变,分析人士认为,这背后更多来自于利益的权衡。2017年初,随着搜索广告业务收入的下降,百度开始发力信息流业务,建设百家号内容生态。百度2018年三季度财报显示,在用户量迅速增长与百度视频产品强劲表现的双重拉动下,信息流收入成为百度营收增收的一大亮点。  百度搜索引擎虽然归百度所有,但在一家独大的情况下,百度决不能自说自话,“圈地为王”,把百度搜索引擎作为自家的“自留地”,任性而为,逐利而往,这不仅背离了百度的初心和搜索引擎的公共性,也将搬起石头砸自己的脚。毕竟广大消费者是会用脚投票的,以利益至上者终将被消费者抛弃。如果违反法律法规,也有可能付出法律的代价。  资本皆有逐利的本性,但希望百度能坚守公共性,在公共性和商业性之间找到一条平衡之道。毕竟消费者的认可才是商家无往而不胜的法宝,消费者的摒弃是商家失败的根源。

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